Every Friday I highlight innovation. As we all know, innovation happens at all...
SEO and Site Design
This article is based on “Ranking #1: 50 Essential Tips to Boost Your Search Engine Results” written by James Beswick and published by One Uproar. A website is a collection of web pages and although Google ranks individual pages rather than entire sites, how these pages are interconnected and managed has an impact on SEO. [...]
On-page SEO basics for every site
This article is based on “Ranking #1: 50 Essential Tips to Boost Your Search Engine Results” written by James Beswick and published by One Uproar. On-page SEO covers the range of factors you have direct control over in the design of your pages and websites. A few years ago, these factors had a considerably greater [...]
SEO: Before You Start
This article is based on “Ranking #1: 50 Essential Tips to Boost Your Search Engine Results” written by James Beswick and published by One Uproar. First of all, wait! If you’re already set to hire a web designer or build the site yourself, take some time to plan what you’re about to do. Ranking Number One [...]
Strategy #3 – How to write your plan
In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some opt for [...]
Strategy #2: You’ve Got Strategy, Now What? Setting Goals & Objectives
My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year and do not [...]
Strategy #1: Why You Need It & How To Think About It
I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. That reaction is very typical when I talk about how important strategy and planning is. Most [...]
When SEO = Setting Expectations Objectively
One of the frustrations that many companies have when they decide to get all SEO’d is the slow response time in seeing site traffic and conversions increase. Online and offline marketing are expected to operate in the same way – so if publishing a newspaper ad immediately creates phone calls, why don’t SEO efforts create [...]
Be Social. Not Spammy.
I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform. I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]
How to develop inbound links
Getting other sites to link to yours is a major part of SEO and there are three main ways to do this: Pay a service to get inbound links for you Manually trawl the web for high quality sites and request links or post comments on their blog Develop content and use webpage design to [...]
