Every Friday I highlight innovation. As we all know, innovation happens at all levels of business and society. It can be an idea, a product, a company, a process, a project or a person.Innovation is very prevalent with entrepreneurs in the start-up space who are fearless and forge ahead with the kind of spirit that [...]
After reading Dave Lavinsky’s article in Inc., “Crucial Keys to Business Success in 2012” I decided to write this post. I’ve spent most of this year proving why strategy is so important and having multiple conversations about the importance of strategy and marketing. Business owners often do not see the value in utilizing all areas [...]
It’s that time of year where we’re all thinking about next year, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a plan and how [...]
In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some opt for [...]
My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year and do not [...]
I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. That reaction is very typical when I talk about how important strategy and planning is. Most [...]
One of the frustrations that many companies have when they decide to get all SEO’d is the slow response time in seeing site traffic and conversions increase. Online and offline marketing are expected to operate in the same way – so if publishing a newspaper ad immediately creates phone calls, why don’t SEO efforts create [...]
I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform. I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]
There is a lot of debate in social media now. How do you measure it? Is there an ROI in social? Who owns it? Who’s getting it right? Some executives can expect too much, too soon from social media. Social media should be a natural fit with your company culture and brand. For innovative forward-thinking [...]
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