By guest blogger, Wendy Bryant. What’s the most important part of e-mail marketing? How do you grab someone’s attention before they hit the delete key? Why choose e-mail to get your message out there? E-mail marketing drives traffic to your website. The two main objectives with e-mail marketing are traffic generation and converting website visitors [...]

A little-known SEO secret It’s no secret that Google is starting to look at an ever-increasing number of off-page factors, most of which are hard to control from an SEO perspective, in order to rank pages. So when there are off-page elements that are completely within our control, they should be the among the first [...]

Many organizations spend a large portion of their budget on website design and then neglect the hosting. Given all the effort to drive customers to a website, it’s essential that the site is fast, responsive and available because you have one opportunity to convert the visitor. We work with a variety of companies that offer [...]

This topic has been done to death in the SEO community, but it’s still surprising to see how companies will invest $100,000 on a Flash website with the express intention of improving their search engine rankings. There are some really innovative Flash sites out there, and it’s great to see the creativity, but while they [...]

I guarantee it. If you (a) have customers and (b) need to generate profits to continue operations, social media is about to revolutionize your business. I can predict this based upon the following observations: Every network ever developed – from the creation of railroads and the electricity grid – has a significant and growing impact [...]

There are few technology projects that raise fear levels more than client relationship management. As CRM has grown in importance in the last decade, and the number of vendors in the field has broadened substantially, this area is renowned for its high profile failures and often-unimpressive ROI.  I’ve managed a number of CRM projects and [...]

Matt Cutts, head of Google’s Webspam team, provided an insight to optimizing your WordPress site for maximum SEO effectiveness at the WordCamp 2009 Conference in San Francisco. SEO has gained a repution for being mysterious since the search engines don’t publicize exactly how their algorithms work, but his pointers confirm our opinion that quality of [...]