You’re being asked to quantify and measure your company’s social media efforts. Are you scratching your head and thinking “How am I going to do that?” There are many ways to measure social media. I would first ask these questions: How is all advertising being measured? How does your company measure digital/online marketing? For that matter, how is every [...]

Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]

A few more notes from last week’s sessions at SXSW Interactive…… “Got Great UGC, poor monetization?” was sponsored by Lockerz, a site that focuses solely on Generation Z (born in 1993 or earlier). It’s a member based community that uses 70% of curated, self-generated content and 30% user generated content. The idea is for members [...]

SXSW Interactive 2011 was overwhelming.There’s always a lot of talk about whether or not SXSW is over. I like Christopher Carfi’s summary and felt the same: SXSW was like navigating the internet. Without Foursquare  I could not find people. Without the SXSW Go mobile schedule app I would have been lost. When I just showed [...]

Articles of note for this week: Nice reminder to get out there and “do” something from Foursquare’s founder. Think about metrics and lead generation BEFORE you execute social media tactics. Your “thinking lense” should include lead generation. Hubspot’s View Our opinion: Measurement is important. Lead generation cannot be tied to every initiative. It’s important to set yourself [...]

We’ve been busy this last year writing, publishing and working so our blog has taken a back seat.  We’ll be blogging at least once a week going forward so stay tuned for new content.  A couple of activities and events we have coming up: Publishing new book on how to use Google Apps for your [...]

Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]

Written by guest blogger, Wendy Bryant. I was researching a particular topic the other day and found myself going to Twitter, using certain keywords with hash tags and ultimately finding a vast and rich amount of data. I use Google Alerts, RSS feeds and what now seems old-school, bookmarks of my favorite marketing industry and [...]