A few more notes from last week’s sessions at SXSW Interactive…… “Got Great UGC, poor monetization?” was sponsored by Lockerz, a site that focuses solely on Generation Z (born in 1993 or earlier). It’s a member based community that uses 70% of curated, self-generated content and 30% user generated content. The idea is for members [...]

SXSW Interactive 2011 was overwhelming.There’s always a lot of talk about whether or not SXSW is over. I like Christopher Carfi’s summary and felt the same: SXSW was like navigating the internet. Without Foursquare  I could not find people. Without the SXSW Go mobile schedule app I would have been lost. When I just showed [...]

We want to kick-off our SXSW Interactive live blogging with a quick overview of what we’re thinking and areas of focus for us over the next few days. The Balancing Act – How are marketers creatively integrating their digital efforts with traditional marketing? Who is doing this best? Can social and the new digital space [...]