One of the frustrations that many companies have when they decide to get all SEO’d is the slow response time in seeing site traffic and conversions increase. Online and offline marketing are expected to operate in the same way – so if publishing a newspaper ad immediately creates phone calls, why don’t SEO efforts create [...]
Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]
Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]
We’ve been busy this last year writing, publishing and working so our blog has taken a back seat. We’ll be blogging at least once a week going forward so stay tuned for new content. A couple of activities and events we have coming up: Publishing new book on how to use Google Apps for your [...]
Now available on Amazon.com SEO specialist James Beswick has published “Ranking Number One: 50 Essential SEO Tips to Boost Your Search Engine Results” with San Francisco web consultants One Uproar. This new book provides up-to-date information for online marketers including emphasis on social media, creating content and providing local relevance for visitors. “Ranking Number One: [...]
Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]
Harnessing video for SEO Videos convert traffic at a rate between 2 and 6x compared with other media. It provides one of the fastest, easiest ways to build an audience and get traffic – and chances are your competitors aren’t using it. Reel Social Media gave an excellent presentation called 5 Videos You Can Shoot in [...]
Plug-ins provide the real power behind WordPress, often providing complex functionality in a matter of clicks. If you have a stand-alone WordPress installation, you can install these in minutes and add significant functionality to your site. If you don’t yet have a WordPress site, we recommend BlueHost by the way. To install, log into your [...]
Ten Steps to Boost Your SEO The vast majority of sites we see out there have glaring SEO errors that are very easy to fix and can make a massive difference to how Google – and other search engines – rank your site. SEO is all about understanding what search engines see when they visit [...]
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