After reading Dave Lavinsky’s article in Inc., “Crucial Keys to Business Success in 2012” I decided to write this post. I’ve spent most of this year proving why strategy is so important and having multiple conversations about the importance of strategy and marketing. Business owners often do not see the value in utilizing all areas [...]
It’s that time of year where we’re all thinking about next year, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a plan and how [...]
In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some opt for [...]
My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year and do not [...]
I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. That reaction is very typical when I talk about how important strategy and planning is. Most [...]
A few more notes from last week’s sessions at SXSW Interactive…… “Got Great UGC, poor monetization?” was sponsored by Lockerz, a site that focuses solely on Generation Z (born in 1993 or earlier). It’s a member based community that uses 70% of curated, self-generated content and 30% user generated content. The idea is for members [...]
SXSW Interactive 2011 was overwhelming.There’s always a lot of talk about whether or not SXSW is over. I like Christopher Carfi’s summary and felt the same: SXSW was like navigating the internet. Without Foursquare I could not find people. Without the SXSW Go mobile schedule app I would have been lost. When I just showed [...]
