New Life Event: Learn About SEO/SEM in a Weekend
Posted on 14. Feb, 2010 by James Beswick in Blog, SEM, SEO, Social Media
30 Free Webinars between Feb 26-28. If you’re interested in learning about SEO, SEM, PPC, Social Media – and all the other things that determine your success online, The New Life Event is a great way to get immersed in the techniques and skills needed for e-commerce. With 30 webinars over the course of a [...]
What are the benefits of Facebook advertising?
Posted on 13. Feb, 2010 by James Beswick in SEM, Social Media
Relevancy + Targeted Demographic = Lower cost per click While we all love Google AdWords (and Yahoo! and Bing, of course), fundamentally it’s difficult to know very much about the demographic viewing the ad. You can fine tune with geo-targeting, day-parting, and niche keyword phrasing, but there’s no clue if an ad is being seen [...]
Google AdWords Secrets – Dramatically Increase ROI
Posted on 02. Feb, 2010 by James Beswick in SEM
Top 5 Secrets for Increasing Your AdWords ROI AdWords is a very democratic system – you find keywords you want to bid on, compete in a realtime auction with others, and the highest bidder gets to display their ads. But just like any real-life auction, there are secrets and techniques for reducing the cost of [...]