One Uproar Publishes “Ranking #1″ SEO Book
Posted on 05. Jul, 2010 by James Beswick in SEO
Now available on Amazon.com Online marketer James Beswick has published “Ranking Number One: 50 Essential SEO Tips to Boost Your Search Engine Results” with San Francisco web consultants One Uproar. This new book provides up-to-date information for online marketers including emphasis on social media, creating content and providing local relevance for visitors. “Ranking Number One: [...]
Gaining Customers and Creating Traction
Posted on 01. May, 2010 by James Beswick in Blog, CMS, SEO
Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]
10 Ingenious Ways to Use Twitter
Posted on 21. Mar, 2010 by James Beswick in Blog, SEO, Social Media
Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]
When SEO = Setting Expectations Objectively
Posted on 11. Mar, 2010 by James Beswick in Blog, SEO
One of the frustrations that many companies have when they decide to get all SEO’d is the slow response time in seeing site traffic and conversions increase. Online and offline marketing are expected to operate in the same way – so if publishing a newspaper ad immediately creates phone calls, why don’t SEO efforts create [...]
Shooting Video for Your Website
Posted on 03. Mar, 2010 by James Beswick in Blog, SEO, Social Media
Harnessing video for SEO Videos convert traffic at a rate between 2 and 6x compared with other media. It provides one of the fastest, easiest ways to build an audience and get traffic – and chances are your competitors aren’t using it. Reel Social Media gave an excellent presentation called 5 Videos You Can Shoot in [...]
10 Plugins Your WordPress Site Needs
Posted on 19. Feb, 2010 by James Beswick in SEO
Plug-ins provide the real power behind WordPress, often providing complex functionality in a matter of clicks. If you have a stand-alone WordPress installation, you can install these in minutes and add significant functionality to your site. If you don’t yet have a WordPress site, we recommend BlueHost by the way. To install, log into your [...]
SEO 101: 10 Steps to Boost SEO
Posted on 15. Feb, 2010 by James Beswick in SEO
Ten Steps to Boost Your SEO The vast majority of sites we see out there have glaring SEO errors that are very easy to fix and can make a massive difference to how Google – and other search engines – rank your site. SEO is all about understanding what search engines see when they visit [...]
New Life Event: Learn About SEO/SEM in a Weekend
Posted on 14. Feb, 2010 by James Beswick in Blog, SEM, SEO, Social Media
30 Free Webinars between Feb 26-28. If you’re interested in learning about SEO, SEM, PPC, Social Media – and all the other things that determine your success online, The New Life Event is a great way to get immersed in the techniques and skills needed for e-commerce. With 30 webinars over the course of a [...]
Get listed on Google Local Business Center
Posted on 04. Jan, 2010 by James Beswick in SEO
A little-known SEO secret It’s no secret that Google is starting to look at an ever-increasing number of off-page factors, most of which are hard to control from an SEO perspective, in order to rank pages. So when there are off-page elements that are completely within our control, they should be the among the first [...]
Why Flash is the enemy of SEO
Posted on 02. Jan, 2010 by James Beswick in SEO
This topic has been done to death in the SEO community, but it’s still surprising to see how companies will invest $100,000 on a Flash website with the express intention of improving their search engine rankings. There are some really innovative Flash sites out there, and it’s great to see the creativity, but while they [...]