Archive for the ‘SEO’ Category

Videos convert traffic at a rate between 2 and 6x compared with other media. It provides one of the fastest, easiest ways to build an audience and get traffic – and chances are your competitors aren’t using it.

Reel Social Media gave an excellent presentation called 5 Videos You Can Shoot in an Hour as part of the RISE Austin event yesterday. Weston Norton and Talmadge Boyd both had some great points that I’ve summarized here. The SEO world has been alive with chatter about video for a while now, so this is an ideal time to start experimenting.

Read the rest of this entry »

Plug-ins provide the real power behind WordPress, often providing complex functionality in a matter of clicks. If you have a stand-alone WordPress installation, you can install these in minutes and add significant functionality to your site. If you don’t yet have a WordPress site, we recommend BlueHost by the way.

To install, log into your WordPress dashboard, click Plugins –> Add New and enter the name of the plugin. After finding a match, click ‘Install’.

So here are the 10 WordPress plugins that every WordPress site should have…

Read the rest of this entry »

Ten Steps to Boost Your SEO

The vast majority of sites we see out there have glaring SEO errors that are very easy to fix and can make a massive difference to how Google – and other search engines – rank your site. SEO is all about understanding what search engines see when they visit your server, putting out the welcome mat and making it as friendly as possible to the ‘bots.

The final version of a page that you see in your browser is not what the search engine spider sees – they see the underlying HTML code like this:

Consequently, a major part of SEO is optimizing this HTML so that it gives the best representation of the content to the spiders. You can see what a page looks like in HTML from any browser by selecting the ‘View Source’ option.

Here are 10 quick-wins that will improve the index-ability of your site, and therefore improve your rankings, compared to not doing them: Read the rest of this entry »