Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]
If you could have endless free TV advertising, many people would blast out their commercials on every channel as often as possible, right? While this is hypothetical, it’s similar to what has happened with email marketing, which is effectively free, and many companies have bought email lists and pushed out messages without any regard for [...]
Harnessing video for SEO Videos convert traffic at a rate between 2 and 6x compared with other media. It provides one of the fastest, easiest ways to build an audience and get traffic – and chances are your competitors aren’t using it. Reel Social Media gave an excellent presentation called 5 Videos You Can Shoot in [...]
It can take a major effort to convince CEOs (and some marketers) of the power and value of social media to further your business and your brand. Here are 40 facts, quotes and stories about social media that can bolster the argument.
Today I attended Thom Singer’s excellent seminar in Austin on personal branding and the benefits of networking, and I was reflecting upon how offline face-to-face networking is analogous to online social media. Some of the high level points in Thom’s presentation reflect that…
Companies are starting to realize the benefits of utilizing social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with regards to email. Each method of communication has its strengths and weaknesses, but until now I hadn’t considered putting the two ideas against each other for a direct [...]
30 Free Webinars between Feb 26-28. If you’re interested in learning about SEO, SEM, PPC, Social Media – and all the other things that determine your success online, The New Life Event is a great way to get immersed in the techniques and skills needed for e-commerce. With 30 webinars over the course of a [...]
Relevancy + Targeted Demographic = Lower cost per click While we all love Google AdWords (and Yahoo! and Bing, of course), fundamentally it’s difficult to know very much about the demographic viewing the ad. You can fine tune with geo-targeting, day-parting, and niche keyword phrasing, but there’s no clue if an ad is being seen [...]
Social media tools offer a remarkably direct connection to your customers – and potential customers – but what happens when negative views about your business start to appear? Yelp, TripAdvisor, Amazon and many other sites offer user-generated reviews of products with a variable quality level, and it’s quite normal to find extreme perspectives on exactly [...]
I guarantee it. If you (a) have customers and (b) need to generate profits to continue operations, social media is about to revolutionize your business. I can predict this based upon the following observations: Every network ever developed – from the creation of railroads and the electricity grid – has a significant and growing impact [...]