I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform. I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]
There is a lot of debate in social media now. How do you measure it? Is there an ROI in social? Who owns it? Who’s getting it right? Some executives can expect too much, too soon from social media. Social media should be a natural fit with your company culture and brand. For innovative forward-thinking [...]
I’ve been hearing a lot about this subject lately: “Are we just attracted to social media because it’s instant gratification?” or better yet “Do Campaign Failures put an end to Social Media?”. We’ve all got our opinions so here’s mine. Social media is part of the marketing mix and should be treated like all the [...]
You’re being asked to quantify and measure your company’s social media efforts. Are you scratching your head and thinking “How am I going to do that?” There are many ways to measure social media. I would first ask these questions: How is all advertising being measured? How does your company measure digital/online marketing? For that matter, how is every [...]
Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]
Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]
We want to kick-off our SXSW Interactive live blogging with a quick overview of what we’re thinking and areas of focus for us over the next few days. The Balancing Act – How are marketers creatively integrating their digital efforts with traditional marketing? Who is doing this best? Can social and the new digital space [...]
Articles of note for this week: Nice reminder to get out there and “do” something from Foursquare’s founder. Think about metrics and lead generation BEFORE you execute social media tactics. Your “thinking lense” should include lead generation. Hubspot’s View Our opinion: Measurement is important. Lead generation cannot be tied to every initiative. It’s important to set yourself [...]
We’ve been busy this last year writing, publishing and working so our blog has taken a back seat. We’ll be blogging at least once a week going forward so stay tuned for new content. A couple of activities and events we have coming up: Publishing new book on how to use Google Apps for your [...]
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