By guest blogger, Wendy Bryant. So, you’re hooked right? Everyone is talking about social media. Whether it’s tools like Facebook or micro-blogging through Twitter, a company blog, wiki, internet forum or a viral video everyone has an opinion. Is there value in social? What is social? There is a buzz happening regardless of your industry [...]

Relevancy + Targeted Demographic = Lower cost per click While we all love Google AdWords (and Yahoo! and Bing, of course), fundamentally it’s difficult to know very much about the demographic viewing the ad. You can fine tune with geo-targeting, day-parting, and niche keyword phrasing, but there’s no clue if an ad is being seen [...]

Social media tools offer a remarkably direct connection to your customers – and potential customers – but what happens when negative views about your business start to appear? Yelp, TripAdvisor, Amazon and many other sites offer user-generated reviews of products with a variable quality level, and it’s quite normal to find extreme perspectives on exactly [...]

By guest blogger, Wendy Bryant. There is so much “speak” about social media lately. Here are my thoughts and experience: Social media is a fast growing area of communications and cannot be defined as just a Twitter profile or Facebook fan page. Social media is an entire channel that should be part of a company’s [...]

I guarantee it. If you (a) have customers and (b) need to generate profits to continue operations, social media is about to revolutionize your business. I can predict this based upon the following observations: Every network ever developed – from the creation of railroads and the electricity grid – has a significant and growing impact [...]