Plug-ins provide the real power behind WordPress, often providing complex functionality in a matter of clicks. If you have a stand-alone WordPress installation, you can install these in minutes and add significant functionality to your site. If you don’t yet have a WordPress site, we recommend BlueHost by the way.

To install, log into your WordPress dashboard, click Plugins –> Add New and enter the name of the plugin. After finding a match, click ‘Install’.

So here are the 10 WordPress plugins that every WordPress site should have…

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Today I attended Thom Singer’s excellent seminar in Austin on personal branding and the benefits of networking, and I was reflecting upon how offline face-to-face networking is analogous to online social media.

Some of the high level points in Thom’s presentation reflect that… Read the rest of this entry »

Companies are starting to realize the benefits of utilizing social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with regards to email. Each method of communication has its strengths and weaknesses, but until now I hadn’t considered putting the two ideas against each other for a direct comparison. This post serves more as a conversation point than list of absolutes.

In no particular order, here are 10 key differences between Twitter and email messaging from a marketing perspective.

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