You’re being asked to quantify and measure your company’s social media efforts. Are you scratching your head and thinking “How am I going to do that?” There are many ways to measure social media. I would first ask these questions: How is all advertising being measured? How does your company measure digital/online marketing? For that matter, how is every [...]

Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]

Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]

A few more notes from last week’s sessions at SXSW Interactive…… “Got Great UGC, poor monetization?” was sponsored by Lockerz, a site that focuses solely on Generation Z (born in 1993 or earlier). It’s a member based community that uses 70% of curated, self-generated content and 30% user generated content. The idea is for members [...]

SXSW Interactive 2011 was overwhelming.There’s always a lot of talk about whether or not SXSW is over. I like Christopher Carfi’s summary and felt the same: SXSW was like navigating the internet. Without Foursquare  I could not find people. Without the SXSW Go mobile schedule app I would have been lost. When I just showed [...]

We want to kick-off our SXSW Interactive live blogging with a quick overview of what we’re thinking and areas of focus for us over the next few days. The Balancing Act – How are marketers creatively integrating their digital efforts with traditional marketing? Who is doing this best? Can social and the new digital space [...]

One Uproar founder James Beswick has just published “Google Apps Express: The Fast Way to Start Working in the Cloud”. This new book provides up-to-date information for business owners and IT administrators looking to use Google Apps for their businesses. “Google Apps Express: The Fast Way to Start Working in the Cloud” is now available [...]

Articles of note for this week: Nice reminder to get out there and “do” something from Foursquare’s founder. Think about metrics and lead generation BEFORE you execute social media tactics. Your “thinking lense” should include lead generation. Hubspot’s View Our opinion: Measurement is important. Lead generation cannot be tied to every initiative. It’s important to set yourself [...]

We’ve been busy this last year writing, publishing and working so our blog has taken a back seat.  We’ll be blogging at least once a week going forward so stay tuned for new content.  A couple of activities and events we have coming up: Publishing new book on how to use Google Apps for your [...]