Now available on Amazon.com SEO specialist James Beswick has published “Ranking Number One: 50 Essential SEO Tips to Boost Your Search Engine Results” with San Francisco web consultants One Uproar. This new book provides up-to-date information for online marketers including emphasis on social media, creating content and providing local relevance for visitors. “Ranking Number One: [...]

Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]

Written by guest blogger, Wendy Bryant. Are your social efforts taking too much time? Are you struggling to find content, manage posting and justify your time? Remember, social is like any other channel you’re already using. You first need a plan and strategy. Would you execute a direct marketing campaign or ad campaign without a [...]

Selecting a web host Many organizations spend a large portion of their budget on website design and then neglect the site’s hosting. Given all the effort needed to drive visitors to a website, it’s essential that the site is fast, responsive and available because you have only one opportunity to convert the visitor. Finding reliable [...]

Written by guest blogger, Wendy Bryant. Naming goes to the heart of branding.  A name is the foundation upon which a company builds all its other assets.  A good name is memorable and more importantly stands for something and supports the brand.  A well-chosen name has to also look good with the primary mark/logo and [...]

Heads up: This was our 2010 April Fool’s joke. Today’s post shows some simple methods for tricking Google into giving any page number one ranking. In this example, we have used these methods to rank #1 on the search term “Coffee”. If you follow these tips for any similar term, it should only take a [...]

Getting the most from email marketing Email campaigns still have excellent ROI compared with various other online and offline marketing channels, but there are some important caveats to consider before cutting and pasting your model page from Dreamweaver into Constant Contact or Vertical Response. Here are 10 essential tips to bear in mind that will [...]

Written by guest blogger, Wendy Bryant. I was researching a particular topic the other day and found myself going to Twitter, using certain keywords with hash tags and ultimately finding a vast and rich amount of data. I use Google Alerts, RSS feeds and what now seems old-school, bookmarks of my favorite marketing industry and [...]

If you could have endless free TV advertising, many people would blast out their commercials on every channel as often as possible, right? While this is hypothetical, it’s similar to what has happened with email marketing, which is effectively free, and many companies have bought email lists and pushed out messages without any regard for [...]