Every Friday I highlight innovation. As we all know, innovation happens at all...
In Ranking Number One, I covered many of the page elements and metrics that determine the rankings of any given webpage, together with the manual methods for finding them. Understanding the mechanics of page attributes and where a page features in its link graph are essential to boosting your search engine results. The good news [...]
Keywords are everything in search – when you open Google and search for something, those few words you type are the major determinant in the listings that follow. While it’s true that there are many other factors, your choice in keywords (and keyword phrases) will critically affect the traffic you receive. The big mistake that [...]
Ready or not, here comes mobile – and sooner or later every business’ online presence will have to adjust radically for this new audience. Until now, getting a comprehensive understanding of the mobile space hasn’t been easy, but Cindy Krum’s new book Mobile Marketing: Finding Your Customers No Matter Where They Are now offers the [...]
In many respects, SEO should be a science – the algorithms used by search engines are technically complex and mathematically sophisticated so it should be possible to measure cause and effect.
In several parts of Ranking Number One, I covered the growing importance of social media, mobile access and local presence as key part of any modern SEO strategy.
Although Google responds to queries often within 100ths of one second, most of the time users don’t know about the enormous amount of work happening behind the scenes. PPC Blog put together this graphic showing the inner workings of Google after you hit the search button. Google’s algorithm uses over 200 signals to generate the [...]
In tip 38 of Ranking Number One, we discussed the importance of getting listed in Google Local Business Center (now called Google Places). Local search has become a major part of website optimization and getting quality targeted traffic visiting your site, and has branched beyond the major search engines to second tier platforms such as [...]
Social media has the ability to raise your online presence through involvement of your customers, colleagues, vendors and other participants in your field. Taking this one step further, creating a community that generates its own content and discussion can be an excellent way to generate new repeat traffic to your website, but creating the environment [...]
In tip 37, we covered how to get a bricks-and-mortar business listed in Google Local Business for free. Google has just announced a new paid service for a flat fee of $25 per month which allows you to tag your listing and highlight what you want your customer most want to see. The tag effectively [...]