There is a lot of debate in social media now. How do you measure it? Is there an ROI in social? Who owns it? Who’s getting it right? Some executives can expect too much, too soon from social media. Social media should be a natural fit with your company culture and brand. For innovative forward-thinking [...]

I’ve been hearing a lot about this subject lately: “Are we just attracted to social media because it’s instant gratification?” or better yet “Do Campaign Failures put an end to Social Media?”. We’ve all got our opinions so here’s mine. Social media is part of the marketing mix and should be treated like all the [...]

Written by guest blogger, Wendy Bryant. Naming goes to the heart of branding.  A name is the foundation upon which a company builds all its other assets.  A good name is memorable and more importantly stands for something and supports the brand.  A well-chosen name has to also look good with the primary mark/logo and [...]