I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform.  I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]

I’ve been hearing a lot about this subject lately: “Are we just attracted to social media because it’s instant gratification?” or better yet “Do Campaign Failures put an end to Social Media?”. We’ve all got our opinions so here’s mine. Social media is part of the marketing mix and should be treated like all the [...]