There is a lot of debate in social media now. How do you measure it? Is there an ROI in social? Who owns it? Who’s getting it right? Some executives can expect too much, too soon from social media. Social media should be a natural fit with your company culture and brand. For innovative forward-thinking [...]

You’re being asked to quantify and measure your company’s social media efforts. Are you scratching your head and thinking “How am I going to do that?” There are many ways to measure social media. I would first ask these questions: How is all advertising being measured? How does your company measure digital/online marketing? For that matter, how is every [...]

A few more notes from last week’s sessions at SXSW Interactive…… “Got Great UGC, poor monetization?” was sponsored by Lockerz, a site that focuses solely on Generation Z (born in 1993 or earlier). It’s a member based community that uses 70% of curated, self-generated content and 30% user generated content. The idea is for members [...]