Getting the most from email marketing Email campaigns still have excellent ROI compared with various other online and offline marketing channels, but there are some important caveats to consider before cutting and pasting your model page from Dreamweaver into Constant Contact or Vertical Response. Here are 10 essential tips to bear in mind that will [...]
If you could have endless free TV advertising, many people would blast out their commercials on every channel as often as possible, right? While this is hypothetical, it’s similar to what has happened with email marketing, which is effectively free, and many companies have bought email lists and pushed out messages without any regard for [...]
By guest blogger, Wendy Bryant. Here’s the final post on e-mail marketing tips. Just to summarize I’ve listed all the tips. Read my prior posts for more detail. Let’s review all the components of what makes a valuable e-mail message. Subject Line – You’ve got about 15-30 seconds to grab your recipient’s attention and this [...]
By guest blogger, Wendy Bryant. There are several elements to an e-mail campaign. We’ve talked about the subject line as the first element and the one that gets your reader to click and open your email. Now you need the audience to actually read your email. Here are elements 2 ,3 and 4…..I’ll post the [...]
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