Companies are starting to realize the benefits of utilizing social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with regards to email. Each method of communication has its strengths and weaknesses, but until now I hadn’t considered putting the two ideas against each other for a direct [...]

By guest blogger, Wendy Bryant. Here’s the final post on e-mail marketing tips. Just to summarize I’ve listed all the tips. Read my prior posts for more detail. Let’s review all the components of what makes a valuable e-mail message. Subject Line – You’ve got about 15-30 seconds to grab your recipient’s attention and this [...]

By guest blogger, Wendy Bryant. There are several elements to an e-mail campaign. We’ve talked about the subject line as the first element and the one that gets your reader to click and open your email. Now you need the audience to actually read your email. Here are elements 2 ,3 and 4…..I’ll post the [...]