Written by guest blogger, Wendy Bryant. Are your social efforts taking too much time? Are you struggling to find content, manage posting and justify your time? Remember, social is like any other channel you’re already using. You first need a plan and strategy. Would you execute a direct marketing campaign or ad campaign without a [...]
Written by guest blogger, Wendy Bryant. I was researching a particular topic the other day and found myself going to Twitter, using certain keywords with hash tags and ultimately finding a vast and rich amount of data. I use Google Alerts, RSS feeds and what now seems old-school, bookmarks of my favorite marketing industry and [...]
Relevancy + Targeted Demographic = Lower cost per click While we all love Google AdWords (and Yahoo! and Bing, of course), fundamentally it’s difficult to know very much about the demographic viewing the ad. You can fine tune with geo-targeting, day-parting, and niche keyword phrasing, but there’s no clue if an ad is being seen [...]
By guest blogger, Wendy Bryant. There is so much “speak” about social media lately. Here are my thoughts and experience: Social media is a fast growing area of communications and cannot be defined as just a Twitter profile or Facebook fan page. Social media is an entire channel that should be part of a company’s [...]
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