After reading Dave Lavinsky’s article in Inc., “Crucial Keys to Business Success in 2012” I decided to write this post. I’ve spent most of this year proving why strategy is so important and having multiple conversations about the importance of strategy and marketing. Business owners often do not see the value in utilizing all areas [...]
It’s that time of year where we’re all thinking about next year, forecasting business, budgets and new product launches. How can small and large companies plan, create strategy and be nimble in today’s environment? My prior posts on strategy focused on how to think about your strategy , how to formulate a plan and how [...]
In my series on strategy, I’ve talked about how to formulate a strategy and how to set goals and objectives. Now, let’s talk about how to write that plan. Every company has a different way of creating and communicating plans. Some companies like PowerPoint presentations, while others prefer a detailed document and some opt for [...]
My last blog post talked about how to create your strategy and how to think about it. The next step is to set your goals and objectives. Most entrepreneurs want to go straight to tactics after their strategy is created. Without the proper goals and objectives you’re really floating through the year and do not [...]
I’ve been asked many times how long does it take to create a strategy? This question always makes me chuckle because I am a results oriented person – one who doesn’t “waste” time on “thinking” and gets things done. That reaction is very typical when I talk about how important strategy and planning is. Most [...]
I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform. I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]
Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]
Written by guest blogger, Wendy Bryant. Naming goes to the heart of branding. A name is the foundation upon which a company builds all its other assets. A good name is memorable and more importantly stands for something and supports the brand. A well-chosen name has to also look good with the primary mark/logo and [...]
By guest blogger, Wendy Bryant. Taglines….we all recognize memorable ones: Nike’s “Just Do it”, or one of many Coca-Cola slogans, “It’s the Real Thing” or Avis’s “We try harder”. Some brands are so embodied visually with both their logo and tagline that we recognize them immediately. Other brands have taglines that supersede the logo and [...]
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