Companies are starting to realize the benefits of utilizing social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with regards to email. Each method of communication has its strengths and weaknesses, but until now I hadn’t considered putting the two ideas against each other for a direct [...]

By guest blogger, Wendy Bryant. So, you’re hooked right? Everyone is talking about social media. Whether it’s tools like Facebook or micro-blogging through Twitter, a company blog, wiki, internet forum or a viral video everyone has an opinion. Is there value in social? What is social? There is a buzz happening regardless of your industry [...]

By guest blogger, Wendy Bryant. There is so much “speak” about social media lately. Here are my thoughts and experience: Social media is a fast growing area of communications and cannot be defined as just a Twitter profile or Facebook fan page. Social media is an entire channel that should be part of a company’s [...]

By guest blogger, Wendy Bryant. What’s the most important part of e-mail marketing? How do you grab someone’s attention before they hit the delete key? Why choose e-mail to get your message out there? E-mail marketing drives traffic to your website. The two main objectives with e-mail marketing are traffic generation and converting website visitors [...]