One of the frustrations that many companies have when they decide to get all SEO’d is the slow response time in seeing site traffic and conversions increase. Online and offline marketing are expected to operate in the same way – so if publishing a newspaper ad immediately creates phone calls, why don’t SEO efforts create [...]
30 Free Webinars between Feb 26-28. If you’re interested in learning about SEO, SEM, PPC, Social Media – and all the other things that determine your success online, The New Life Event is a great way to get immersed in the techniques and skills needed for e-commerce. With 30 webinars over the course of a [...]
Relevancy + Targeted Demographic = Lower cost per click While we all love Google AdWords (and Yahoo! and Bing, of course), fundamentally it’s difficult to know very much about the demographic viewing the ad. You can fine tune with geo-targeting, day-parting, and niche keyword phrasing, but there’s no clue if an ad is being seen [...]
Top 5 Secrets for Increasing Your AdWords ROI AdWords is a very democratic system – you find keywords you want to bid on, compete in a realtime auction with others, and the highest bidder gets to display their ads. But just like any real-life auction, there are secrets and techniques for reducing the cost of [...]
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