I signed up for Twitter in 2009 and wasn’t quite sure about the depth of the platform. I got into a groove and used my profile to cultivate a marketing community that grew from 0 to over 2000 people. I focus on digital, social and all the things I love about marketing. Since then, I [...]
There is a lot of debate in social media now. How do you measure it? Is there an ROI in social? Who owns it? Who’s getting it right? Some executives can expect too much, too soon from social media. Social media should be a natural fit with your company culture and brand. For innovative forward-thinking [...]
I’ve been hearing a lot about this subject lately: “Are we just attracted to social media because it’s instant gratification?” or better yet “Do Campaign Failures put an end to Social Media?”. We’ve all got our opinions so here’s mine. Social media is part of the marketing mix and should be treated like all the [...]
You’re being asked to quantify and measure your company’s social media efforts. Are you scratching your head and thinking “How am I going to do that?” There are many ways to measure social media. I would first ask these questions: How is all advertising being measured? How does your company measure digital/online marketing? For that matter, how is every [...]
Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]
SXSW Interactive 2011 was overwhelming.There’s always a lot of talk about whether or not SXSW is over. I like Christopher Carfi’s summary and felt the same: SXSW was like navigating the internet. Without Foursquare I could not find people. Without the SXSW Go mobile schedule app I would have been lost. When I just showed [...]
Gaining customers and creating traction in a down economy, written by guest blogger Wendy Bryant. Like many of you I’ve been told to do more with less. Whether you’re a marketer or business owner we have smaller budgets and need to gain more traction. The landscape of how to communicate your business to the public [...]
Written by guest blogger, Wendy Bryant. Are your social efforts taking too much time? Are you struggling to find content, manage posting and justify your time? Remember, social is like any other channel you’re already using. You first need a plan and strategy. Would you execute a direct marketing campaign or ad campaign without a [...]
Written by guest blogger, Wendy Bryant. Naming goes to the heart of branding. A name is the foundation upon which a company builds all its other assets. A good name is memorable and more importantly stands for something and supports the brand. A well-chosen name has to also look good with the primary mark/logo and [...]
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