Twitter is not just untethered SMS… While Twitter is ridiculed by Twitnoobs and amateurs for mundane updates such as “I’m watching my cat… asleep”, the service has been taken to the next level by those who have embraced its realtime, geo-tagged, verbose and follower-driven world. Here are 10 clever ways to use Twitter that demonstrate [...]
Articles of note, tools, events and cool stuff we found this week: The numbers tell an interesting story about how we’re consuming information. I don’t believe that newspapers are going away—I think the model will change. While we are changing “how” we consume information, we still consume information. The NY Times now has a paid [...]
Written by guest blogger, Wendy Bryant. Are your social efforts taking too much time? Are you struggling to find content, manage posting and justify your time? Remember, social is like any other channel you’re already using. You first need a plan and strategy. Would you execute a direct marketing campaign or ad campaign without a [...]
Written by guest blogger, Wendy Bryant. I was researching a particular topic the other day and found myself going to Twitter, using certain keywords with hash tags and ultimately finding a vast and rich amount of data. I use Google Alerts, RSS feeds and what now seems old-school, bookmarks of my favorite marketing industry and [...]
Companies are starting to realize the benefits of utilizing social media tools such as Twitter, but many haven’t considered how this fits into an overall strategy with regards to email. Each method of communication has its strengths and weaknesses, but until now I hadn’t considered putting the two ideas against each other for a direct [...]
By guest blogger, Wendy Bryant. There is so much “speak” about social media lately. Here are my thoughts and experience: Social media is a fast growing area of communications and cannot be defined as just a Twitter profile or Facebook fan page. Social media is an entire channel that should be part of a company’s [...]
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