Articles of note for this week:
Nice reminder to get out there and “do” something from Foursquare’s founder.
Think about metrics and lead generation BEFORE you execute social media tactics. Your “thinking lense” should include lead generation. Hubspot’s View Our opinion: Measurement is important. Lead generation cannot be tied to every initiative. It’s important to set yourself up for success by establishing success metrics before you execute.
In our new marketing world, “Do More with Less”, disruptive tactics can pay off. We like this post from Convo Blog on disruptive advertising research. Our opinion: Get out of your comfort zone and try something disruptive if it makes sense for your brand. Disruptive and social can be a natural way to broaden your effort.
Interesting statistics with a fun graphic this post about QR codes. Check out: Jump Scan Our opinion: We need to write a separate post on QR codes–if you’re going to use them make the experience worthwhile. We love QR codes for business cards!
Brian Solis’s view on business model generation for social. A topical discussion and we’ve had several discussions on the subject. Who should own social? Our opinion: it’s many parts of the organization and to Brian’s point the short answer, is everyone. At the same time there is a clear need for social business structure and a model.
Lastly, if you haven’t read or seen this, where have you been? Facebook’s new format is best summed up in Mari Smith’s review. If you’re running Facebook business pages this article sums up the changes for you. Our opinion: we love Facebook for businesses and are not fans of the new changes.